Resume
Experience
2022 - Present
Senior Digital Producer
Thesis - Nike
Beaverton, Oregon
Key Projects:
SP25 March Madness Reactive
SP25 Paige Bueckers extension
SP25 NBA All-Star 2025
SP25 Madison Keys Win Reactive
HO24-SP25 Football
HO24 NCAA UNC Win Reactive
HO24 NWSL Finals
HO24 Run DNA
HO24 MLB World Series
HO24 Holiday Promo VC
HO24 WNBA Championship
FA24 New York Fashion Week
FA24 LA28 Pivot
FA24 WNBA All-Star
FA24 USAB Jersey Launch
SU24 Sha'Carri R. -Olympics
SU24 NCAA reactives
SU24 WNBA Campaign
SP24 Caitlin Clark reactives
SP24 Coach Tara VanDerveer reactive
SP24 Sabrina 3 pt contest reactive
SP24 NWSL Jersey Launch
SP24 Super Bowl 58
HO23 NWSL Finals
HO23 WNBA Finals
FA23 USWNT World Cup
SU23 Be True
SU23 Gigi's Birthday
SU23 Peg 40
SP23 Running Extensions
HO22 N7
• Digital Production Management: Managed production workflow for over 29 seasonal digital campaigns, partnering with creative, marketing, and integrated media teams to deliver assets across Nike-owned platforms.
• Project Execution & Timeline Management: Achieved 95% on-time delivery rate through effective resource planning and proactive obstacle removal, while reducing budget overruns by 20% through careful scope management.
• Process Optimization & Efficiency: Improved project delivery efficiency by 15% by implementing standardized workflows and establishing clear communication protocols between creative, production, and digital teams.
• Cross-Functional Collaboration: Facilitated seamless coordination between brand, creative, and production teams to ensure work delivered meets creative brief requirements and digital platform specifications.
2020 - 2022
FBA Seller
Amazon
Portland, Oregon
• Revenue Growth: Increased sales by 75% in two years through market analysis and targeted marketing.
• Supply Chain Management: Reduced stockouts by 20% with optimized inventory and supplier negotiations.
• Data-Driven Decisions: Utilized Asinzen, JungleScout, and Keepa for sales tracking and strategic decision-making.
2019 - 2020
Director of the Experience Center
Alpina - Emoción Creativa
Bogotá - Colombia
• Process Documentation & Optimization: Created comprehensive production playbooks and standardized workflows, resulting in improved operational efficiency and consistent brand experience delivery.
• Quality Control & Metrics: Implemented measurement systems to track experience performance, achieving 94% visitor satisfaction through rigorous quality standards and continuous optimization.
• Team Leadership & Process Innovation: Trained and mentored a cross-functional team of five specialists, implementing innovative production methodologies that enhanced both operational efficiency and creative output quality.
2018 - 2019
Digital Content Producer
Emporia: Estrategas en Comunicación
Bogotá - Colombia
Key Projects:
Edward Rodriguez - Political Reporter
Angela Garzon - Electoral Campaign
San Francisco de Sales - Corporate identity
• Cross-Platform Content Production: Produced content for apps, websites, and social media as part of multi-channel marketing efforts targeting high-engagement growth.
• Social Media Growth: Increased monthly engagements by 10,000 across all channels, amplifying brand reach and interaction.
• Stakeholder Collaboration: Facilitated alignment between creative, strategy, and client teams through effective communication and project management protocols.
• Project Documentation & Analytics: Developed comprehensive case studies and production documentation, tracking KPIs and optimizing workflows to enhance campaign performance and team efficiency.
2017 - 2018
Audiovisual Producer
Freelance
Bogotá - Colombia
Key Projects:
TEDx - Colegio AngloColombiano
Tu Riqueza Eres Tu - Grupo Canovas
Mujeres valientes - Documentary
CTRL+J: Playable film
• Project Management: Delivered seven audiovisual projects on time, meeting client expectations.
• Revenue Growth: Boosted revenue by 30% through effective budget and resource management.
• Team Leadership: Managed a team of seven, overseeing production and post-production for optimal results.
2016 - 2017
Executive Producer
Dr. Pepe Postproduction House
Bogotá - Colombia
• Project Management: Streamlined post-production for marketing campaigns, commercials, and more, achieving a 98% on-time completion rate.
• Workflow Optimization: Enhanced processes, increasing client satisfaction by 20% and exceeding quality standards.
• Agency Collaboration: Teamed with top agencies to deliver impactful audiovisual content.
Key Projects:
Claro Navidad - Ogilvy Colombia
Advil Fast Gel - Ogilvy Colombia
Fallabella - Leo Burnett (Colombia)
Colgate Caza talento - The Zoo Films
Chevrolet Traverse - Akira Cine
Samsung Club - La Casta Film
Las Llaves - Lanterna
Motorola Tokyo - Presente
Sígueme - Salomon Beda
Cuando me recuerdes - Presente
Tus Ansias - La tenaz
Education
2012 - 2018
PONTIFICIA UNIVERSIDAD JAVERIANA
Bachelor of arts in Communication
Major in Audiovisual Production
Major in Organizational Communication
Bogotá - Colombia
Certificates
PROJECT MANAGEMENT FOUNDATIONS
National Association of State Board of Accountancy (NASBA)
Project Management Institute (PMI)
2024
CREATING A KEYNOTE PRESENTATION
National Association of State Board of Accountancy (NASBA)
2024
FIGMA ESSENTIAL TRAINING: THE BASICS
LinkedIn Learning
2024
Professional skillset
Strategic Brand Planning
Consumer-Centric Campaigns
Adobe Creative Suite
Integrated Marketing
Project Management
Stakeholder Alignment
Operational Excellence
Budget Management
Strategic Planning
Cross- Functional Collaboration
MS Office
KPI-Driven Execution
Languages
Spanish (Native)
English (Proficient)